Entrepreneurship
Thumbnail for Value Props: Create a Product People Will Actually Buy

Value Props: Create a Product People Will Actually Buy

Harvard Innovation Labs

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Brief summary

Value Props: Create a Product People Will Actually Buy teaches how to build products that solve urgent, underserved problems by identifying real customer pain points, crafting disruptive and defensible solutions, and ensuring a strong gain-to-pain ratio to drive adoption.

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Best quote from Value Props: Create a Product People Will Actually Buy

The greatest inertia and the main reason that people fail is that they are not solving a valuable enough problem, where the gain-to-pain ratio is significant enough for someone to make a change or adopt something.

—Harvard Innovation Labs
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