Designing the Ideal Bootstrapped Business with Jason Cohen
Rob Walling
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Designing the Ideal Bootstrapped Business explains how to build a stable, self-funded B2B company by charging premium prices, prioritizing annual prepayments, targeting real ongoing pain points in large markets, avoiding cash-draining tactics like free trials and feature wars, and obsessively tracking customer acquisition for predictable recurring profit.
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The amount of money that you're charging per customer is the most important metric in your company. I think it's going to be more important than things like the cancellation rate and other factors. When you're small, this is the most important thing that will move the needle.
—Rob Walling

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