Selling a $450 Million Dollar Painting of Jesus to a Saudi Prince in 19 Minutes
Edward Sturm
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Edward Sturm breaks down how Christie's sold a $450 million Da Vinci painting in 19 minutes by using seven high-ticket sales tactics like exclusivity, artificial competition, and storytelling to trigger billionaire buyer psychology.
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Understand buyer psychology. Build hype through exclusivity. Know your audience intimately. Break industry norms. Strategically create competition, even if it's artificial. Create an experience, not just a product. Anchor high to shift the value conversation.
—Edward Sturm
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