The Pepsi Contest That Killed 5 People
Zack D. Films
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The Pepsi Contest That Killed 5 People tells the story of a disastrous 1992 marketing campaign in the Philippines where a computer error falsely declared thousands of winners, sparking riots, deaths, and a years-long legal and PR nightmare for Pepsi.
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Pepsi was a multi-billion dollar corporation; in their eyes, they had to honor the full prize amount, but Pepsi didn't budge.
—Zack D. Films

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