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IKEA Lamp Spike Jonze (2002 and 2018)

Chiara Turco

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Brief summary

The IKEA Lamp ad by Spike Jonze, revisited in 2002 and 2018, satirizes our tendency to anthropomorphize objects by promoting emotional detachment and consumer renewal through humor and a critique of sentimentalism toward outdated possessions.

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Best quote from IKEA Lamp Spike Jonze (2002 and 2018)

Recycling things is much better!

—Chiara Turco
IKEA Lamp Spike Jonze (2002 and 2018) cover

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