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Meet the man who growth hacked his app to 1M downloads

Greg Isenberg

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Chris Joseph shares how he growth-hacked his app to 1 million downloads using viral marketing, meme pages, strategic partnerships like the UFC, and social media engagement, emphasizing the power of controversy, authority, and community-driven content.

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Best quote from Meet the man who growth hacked his app to 1M downloads

If you really want to be a good growth marketer, you have to have your hands everywhere. I recommend that people build an email list of reporters who cover your space. Don't sell your product; don't sell yourself. Just give them high-quality content and make them feel like they're always in the know about their space. Because when they do want to write about it, they turn to you because they see you as an authority.

Greg Isenberg
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