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pov: you did 1 month of local SEO πŸš€πŸŒ™ - BIP419

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Summary

Jacky Chou from Indexsy


Video Summary

β˜€οΈ Quick Takes

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Our analysis suggests that the Video is not clickbait because it discusses local SEO strategies and results over a month, addressing the title's claim.

1-Sentence-Summary

Jacky Chou details a local SEO strategy that catapulted rankings within a month by leveraging 300 citations, using indexers, tiered PBNs, and focusing on brand CTR and local guest posts, while emphasizing the efficiency of outsourcing non-core tasks.

Favorite Quote from the Author

this is probably the strongest local backlink you can get at this moment

πŸ’¨ tl;dr

After one month of local SEO, a client's keyword rank jumped from 6.9 to 4.5. Key strategies included acquiring 300 indexed citations, using local guest posts for backlinks, and maintaining a conservative CTR. Local SEO can be budget-friendly, but competitive niches may need more investment in PBNs and guest posts.

πŸ’‘ Key Ideas

  • One month of local SEO yielded impressive results, improving a client's keyword rank from 6.9 to 4.5.
  • Local SEO retainer cost was $1K/month, distinguishing between DIY and professional services.
  • Acquiring 300 citations is essential, but they must be indexed properly to see benefits.
  • Citations should be tiered with PBN after two weeks to maintain indexation.
  • Daily CTR to brand name helps with conservative ranking boosts.
  • Local guest posts serve as strong backlinks and should include essential business schema.
  • Local SEO can be cost-effective; 300 citations and a PBN are affordable options.
  • Competitive niches may require local guest posts and PBNs, whereas easier keywords need less investment.
  • Dynamic directories might be better for user engagement compared to static ones.
  • Future plans include hiring Vaas in 2025 for algorithm insights and improving outsourcing/email management strategies.

πŸŽ“ Lessons Learnt

  • Don't guarantee rankings for new clients. It's risky and sets unrealistic expectations; focus on delivering value instead.

  • Use an indexer for citations. Indexing citations is crucial for them to actually boost your rankings; just buying them isn't enough.

  • Invest in local guest posts. They provide strong backlinks, especially when using local schema; a smart move for local SEO success.

  • Be conservative with CTR. Stick to one click per day on the brand name to keep client data safe and avoid overdoing it.

  • Competitive markets need more investment. If you're in a tough market, be ready to invest in PBNS or guest posts for better results.

  • Basic local SEO can be affordable. You can achieve decent results for easier keywords with just a few budget-friendly services like citations.

  • Don't overthink directory types. Focus on what works for your strategy rather than getting bogged down by the differences between static and dynamic directories.

  • Outsource effectively. Hire an Executive Assistant to manage non-revenue tasks, allowing you to concentrate on what really matters.

  • Email management is key. Have your EA tag you only in revenue-generating emails to cut down on distractions and stay focused.

🌚 Conclusion

Focus on delivering value without guaranteeing rankings. Invest in indexing citations and local guest posts for strong results. Keep your strategy simple, outsource effectively, and manage emails to stay productive.

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In-Depth

Worried about missing something? This section includes all the Key Ideas and Lessons Learnt from the Video. We've ensured nothing is skipped or missed.

All Key Ideas

Local SEO Results and Strategies

  • Results from one month of local SEO for a client were 'nothing short of amazing,' achieving a strong ranking for a competitive keyword.
  • The client's average rank improved significantly from 6.9 to 4.5.
  • Local SEO retainer was priced at 1K a month, with a distinction between DIY and professional services.
  • 300 citations were purchased for the local business, and it's crucial to send them through an indexer for effective indexing.
  • Citations were to be tiered with PBN after two weeks to ensure indexation sticks.

Local SEO Strategies

  • Happens with citations is you buy them it doesn't get indexed you don't see any benefits.
  • You need to tier citations after they are indexed via an indexer to keep them stuck.
  • CTR to brand name means doing one click to the business name daily for conservative ranking.
  • Local guest posts are strong local backlinks and include schema with essential business info.
  • You don’t need to spend a lot on local SEO; 300 citations and a PBN can be affordable solutions.
  • For competitive niches, local guest posts and PBNs might be required, but easier keywords are manageable with less investment.
  • My experience with static vs dynamic directories is weak; dynamic could be favored for user engagement.

Business Strategies

  • Hiring Vaas in 2025 for the algorithm
  • Outsourcing and email management strategies
  • EA only tags for revenue-generating emails; default is unanswered for non-essential emails

All Lessons Learnt

Lessons Learnt

  • Don't guarantee rankings for new clients.
  • Use an indexer for citations.
  • Purchase a good number of citations.
  • Wait before adding additional SEO tactics.

SEO and Citation Strategies

  • Citations need indexing for benefits: Buying citations alone won't help; you must index them to see a ranking boost.
  • Tiering citations is essential: After indexing, use tiered links (like PBNS) to maintain citation rankings; otherwise, they may fade away.
  • Be conservative with CTR: When doing click-through rates, stick to one click per day on the brand name to remain cautious with client data.
  • Local guest posts are powerful: Investing in local guest posts with schema (like maps and contact info) provides strong backlinks for local SEO.
  • Competitive markets require more investment: If you're in a larger city or targeting competitive keywords, consider investing in additional services like PBNS or guest posts.
  • Basic local SEO can be affordable: For many targeting easier keywords, you can achieve decent results with just a few affordable services like citations and PBNS.
  • Don't overthink directory types: Static vs. dynamic directories might not significantly impact rankings, so focus on what works for you rather than overcomplicating it.
  • Social shares may not be worth it: Testing shows that social shares don't significantly impact rankings, so they might not be a priority.

Strategies for Effective Outsourcing

  • Outsource effectively: Hire an Executive Assistant (EA) to handle emails and tasks that don’t directly generate revenue, allowing you to focus on what matters.
  • Email management strategy: Instruct your EA to only tag you in emails that are revenue-generating; otherwise, they should remain unanswered to avoid unnecessary distractions.

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